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Campaigner

 

Campaigner

Details

Date: 2015-2016
Employer: J2 Global
Client: Campaigner
Role: Web Designer, UX Design, Graphic Design, Creative Strategist, Online Marketing
Creative Director: Michael Cunningham

info

Campaigner is an email marketing product that helps small, medium and large businesses strengthen customer relationships and drive sales. As one of the lead web designers for this product, Laureen developed hundreds of social and web pieces for this product.

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Campaigner Redesign

Laureen initiated the beginning of a massive undertaking, the redesign of Campaigner’s marketing website. The website at the time contained over 600 pages of information which needed to be scrubbed and reworked. Above are 5 of many pages Laureen had designed for the relaunch, along with hundreds of icon sets and marketing material. The new website launched Fall of 2016.

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Landing page acquisitions

Whenever Campaigner has a new acquisition, a landing page is created. This helps clients transition over from one platform to another. Example below launched winter 2016.

Social media graphics

Creation and production of social media graphics and infographics for channels such as Twitter, Facebook, Instagram, and Pinterest. These sharables communicate email marketing tips, tricks, dos and donts, and statistics to Campaigner’s followers.